Digital Marketing Insights

Evolution Engineers Secures Spot in Deloitte UK Fast 50 Awards

A Celebration of Continuous Improvement, Innovation, and Client Success  Evolution Engineers is proud to announce its recognition as one of the winners of the prestigious Deloitte UK Fast 50 Awards. This accolade highlights the company’s rapid growth and underscores its unwavering commitment to delivering breakthrough results for clients. The Deloitte UK Fast 50 is one

How to Make Your Advertising Budget Work Harder: 9 Steps Guide

How you spend your marketing budget depends on your brand and audience, but there are some universal principles every brand should consider. Advertising investment is often one of the largest components of a brand’s marketing spend, and it must be used effectively. In recent years, much of the global advertising revenue has been concentrated on

We’ve Been Shortlisted for the UK Search Awards 2024

We are thrilled to announce that our marketing agency has been shortlisted for the UK Search Awards 2024 in the Best Use of Search category. This recognition is a true reflection of our dedication to understanding our clients’ needs and delivering results that matter. Our journey to becoming a finalist is built on strong relationships

Why Choose a Digital Marketing Agency

Choosing the Right Digital Marketing Agency: Helpful Tips for Marketers Seeking Extra Help and Support In today’s fast-paced digital world, choosing the right digital marketing agency can significantly impact your business’s growth and success. For marketers, especially those in mid-management and above, the need for additional capacity and specialised skills is critical. Whether you’re aiming

Celebrating Our Prestigious Award Nomination 

The European Search Awards are renowned for recognising the finest in SEO, PPC, and content marketing across Europe. Being shortlisted is a significant achievement, reflecting our dedication to delivering outstanding results and innovative strategies for our clients.  Our nominated campaign, showcased our ability to drive substantial improvements in key performance metrics. We focused on precise

Leveraging Conversion Rate Optimisation to Drive Growth

It’s disheartening but true: only a fifth of businesses are satisfied with their conversion rates. That’s a mere twenty percent!  This is why savvy businesses are integrating conversion rate optimisation (CRO) into their digital marketing strategies. However, the term “conversion rate optimisation” can be somewhat misleading. Conversion doesn’t just mean a sale; it can be

Applying Website Analytics to Your Digital Marketing

What’s your immediate reaction when you hear the word “data”?  Stress? Fear? Frustration?  Fortunately, data and analytics don’t have to be daunting. In fact, they can be fascinating (or at least interesting) if you know how to transform all those numbers and reports into actionable insights to grow your business.  It’s important to learn how

The Metrics: How Email Marketing Is Measured

Sending the right emails to the right people at the right time is just one facet of email marketing. To truly optimise your efforts, it’s essential to measure your results effectively.  Here are the key performance metrics that will help you manage your email marketing campaigns:  List Growth Monitor the number of new subscribers in

Following Email Marketing Best Practices

You should know and understand the significance of our interconnected, social world. Your experiences likely support this as you engage in real-time conversations with people globally daily.  Does this mean email marketing is obsolete?  Despite the rise of social media, many so-called marketing experts have predicted the demise of email. Don’t be swayed by them!

Designing Your Search Marketing Strategy

Algorithm updates. Semantic markup. Search intent.  One thing’s for sure: search marketing isn’t what it used to be!  Fortunately, all these changes are good news for digital marketers like us. Because we’re not trying to game the system…  And when you’re an honest marketer striving to deliver real value, you’re laying a solid foundation for